Q&A with Atticc: A Web3 Social Media Platform

Atticc is a decentralized social media platform that aims to connect and build communities in the web3 space - launching with an array of products that include NFT minting and community management all-in-one platform. With many people using Twitter for their source of information, Discord for community management and whitelist grinding, bots to manage token-gating and NFT communities, Atticc is poised to be the all-in-one social media platform specifically curated for the web3 community. Their website states: “Built with cutting-edge technology that includes decentralized social graph, W2W E2EE messaging, on-chain asset exchange protocol, AI capability and advanced analytics, Atticc creates a uniquely Web3 social media experience that returns the ownership of identity, data and monetization to users themselves.” The company has already received multiple grants from both EthGlobal Hackathon and Filecoin Foundation to build out their idea. We had a chance to ask the founder of Atticc Jason Kan a few questions about Atticc’s beginnings, the inspiration behind the idea, and where he hopes to take the social media platform.

How did you first come up with the idea for Atticc?

The first thought of building a social media for crypto native people came up when I was chatting with a friend who works at a crypto VC. He was saying during the bull market there’s no time to find a girlfriend, and during the bear market there’s no money to spend on dating. Plus he is so deep into the crypto rabbit hole that he would have no common language with a girl who’s not into crypto, yet there are so few girls in this space. Therefore initially we thought about building something to connect people in the crypto space romantically.

Since then our idea has gone through many iterations. After diving deep into the world of NFTs I realised there’s a need for better crypto native community features which Twitter and Discord do not provide. So eventually our idea for Atticc settled on two principles which are connecting decentralised identities and providing utilities to NFT communities.

Can you tell me a little bit about Atticc? What are some features that will be included on launch day?

Definitely, here are some of the main features that will be available on day1 or soon after.

Firstly one NFT collection has one and only one community on Atticc. Activating a community for an existing NFT collection only requires one click from a holder of the NFT. We will also introduce a feature for people to launch mintable NFT collections soon, which also actives a community on Atticc.

Secondly users can view the digital assets of any Ethereum wallet address and transaction history in an intuitive way. While browsing someone’s NFTs, the user can make a peer-to-peer trade offer with any NFT or token directly from there. This will allow users to swap NFTs with each other based on their preferences over the art, rather than only trading the floor. This could be useful for GameFi communities as well, where they can swap gaming item NFTs for their different utilities, or swap avatars based on their looks.

Thirdly every community on Atticc is equipped with a number of crypto native features. Such as the ability to post NFT-gated content; data analytics about the NFT collection that aims at getting members to connect with each other; an AI moderator who can reply to posts, answer questions and even do some work like summarising or translating a paragraph.

Can you tell us a little bit about your Early Adopter Pass NFT minting program?

Sure, during our closed Beta period we want to limit access to a smaller group of users who can test our app and provide some feedback for us to improve upon. Thus we are using 5,555 Early Adopter Pass NFTs to gate early access.

As our features are best tried in the context of a community, for NFT communities who partner with us during this period we are whitelisting all holders of their NFTs for a free mint of our Early Adopter Pass. For individuals from the general public who want to try our app early they can mint the pass for 0.03ETH. Apart from getting early access, pass holders will also have their own community on Atticc with active participation from the Atticc team; they get to provide feedback and potentially see their dream features built by us; they also qualify for airdrops when we launch a token in the future.

We don’t aim to profit from the minting program and we actually prefer communities come as a whole to mint for free, so that we can get more valuable feedback.

How many people took part in the Beta phase? What was the general reaction to Atticc?

Our closed Beta is launching near the end of October and will be gated with 5,555 Early Adopter Pass NFTs. So we haven’t had any reactions from the public yet. We have demoed our product to some investors before and their general reaction is ‘I have never seen anything like this before! Please let me know when it launches so I can try it.’

How many people are on your team?

We have 3 co-founders, 1 developer and 2 designers who have been working on Atticc since 1st July, when we quit our jobs to focus on Atticc full-time.

Why do you think it is important to have a decentralized social media?

There are two main arguments in support of a decentralised social media. One is more ideological and one is more pragmatic.

The ideological argument is that current web2 social medias control our identities and profit from our data, often without our consent. They also have the judiciary power of censoring content they don’t like, or using algorithms to steer public discourse. A decentralised social media returns the ownership of identity, data and monetisation to users themselves. For example Atticc is built with a decentralised social graph protocol called CyberConnect, the social relationships of a user stays with the user and are interoperable across any app built with CyberConnect. An analogy is your friends on decentralised Facebook are still your friends on decentralised Twitter and decentralised TikTok. Wallet-to-wallet chat on Atticc is built with a decentralised and end-to-end encrypted messaging protocol called XMTP, so you can continue the conversations you have on Atticc in any other app built with XMTP.

This leads to the more pragmatic argument, which I think is even more profound. Decentralised applications including social media can unlock true interoperability and some amazing new use cases. Because identity and data stay with the user and not the platform, any app can build on top of such decentralised identities and public blockchain data. This can lead to a future when a user is watching a laptop review on decentralised YouTube, decentralised Facebook automatically prompts the user to ask the opinions of his friends who are using this laptop, after hearing some good feedback the decentralised Amazon automatically suggests an order for the user to confirm. Thus apps can become truly interoperable and complementary, rather than competing against each other. I call this app mutualism, a term borrowed from biology to describe a mutually beneficial relationship between species. A key difference to note here between web2 and web3 is that the user knows exactly what data he or she is making available publicly, and the decision is always up to the user. I wrote more on this topic in a blog https://mirror.xyz/atticknight.eth/e7C3nKc99K91e0oeAVisfIOspDG0HqS7b0_OnH7wGOI

What are the issues with today’s current offerings for the web3 space?

I wouldn’t call them issues, but the fact that we are still very early. There are many things yet to be built to create a user experience that’s not only comparable to but better than Web2. To date most developers have been focusing on the protocol and middleware layers. Now that the infrastructure for Web3 social is getting more and more mature, I think it is time that more developers start building on the application layer to bring great web3 apps to more people. In terms of decentralised social graphs, CyberConnect, Lens Protocol, Orbis and Farcaster are all good options. A developer can choose one or multiple to build with according to the problems he or she is trying to solve.

Atticc focuses on the application layer, we build on some of the best protocols and tools to provide the best Web3 user experience possible. Our goal is also very clear which is to connect decentralised identities and provide utilities to NFT communities.

Can you tell me a little bit about what’s on the roadmap in the next 6 months - 1 year and what you hope to achieve?

In the short term, we want to continue to built more utilities for NFT communities, such as data analytics, NFT creation and minting, and integrating existing as well as building new community management tools. In the mid term we will have iOS and Android apps, integration of more blockchains and issuance of Soulbound tokens to enrich decentralised identities. In the longer term we will train our AI to become a humanised representative of a community on Atticc, which can be brought into metaverses via an API to engage with community members in more lively ways. A token launch is also on the roadmap to reward creators’ contribution on Atticc and to progressively decentralise.

Anything else you’d like to share with our readers?

I hope you will enjoy our product. It is in Beta and won’t be perfect, but we will carefully listen to every feedback and do everything we can to improve your user experience. New ideas and suggestions are always welcomed. We also want to hear from you if you are a community and would like to collaborate with us! In the near future we will probably start hiring for a variety of roles, so stay turned! Please follow our Twitter for latest updates and our DM is open! https://twitter.com/atticc_xyz

Starting this week, Atticc will be issuing 5,555 Early Adopter Passes for the Beta phase of their social media platform. Give them a follow on Twitter to stay up to date on how you can participate in the offering and be one of the first to try out the platform! Attic: Website: https://atticc.xyz

Twitter: https://twitter.com/atticc_xyz